events+classes community | fun | awesome gear 

Winter Service Special

January 2 – February 29

Upgrade Your Ride

Trade-In Now And Be Ready To Roll This Spring!

Our Services

Yoga, Indoor Cycling

Spin Class

Take a spin class in a world class fitness studio at our store. Spin has never been easier or more affordable. Register online or in store.

 
Nordic Ski & Ice Skate Rental

Winter Rentals

Nordic skiing and ice skate rentals coupled with beautiful Jefferson County destinations make this a great choice for Winter recreation.

Learn More

Bike Fit

Bike Fit

Ride more comfortably and efficiently with our professional bike fit services. With years of professional bike fit experience, Carl Matson will get you dialed in for miles of riding.   

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Bike Service

Bike Service

Your Fort Atkinson Bike Shop. Friendly staff, efficient turnaround times, Trek and Shimano S-Tec certified mechanics and a passion for perfection.

Order Online. Free In-Store Pick Up


Saris Car Racks 

Made In Wisconsin, Lifetime Warranty, Great Dealer Support


 

click+collect. order online. free store pickup.

Trek Checkpoint

Trek Domane

Electra Townie Go

Bicycles


Clothing


Accessories


SARIS SMART TRAINERS

SO ENTERTAINING YOU'LL (ALMOST) FORGET IT'S EXERCISE

Salsa Cycles